UMedia and Mojix® Announce New Partnership To Deliver Advanced RFID Systems to the Middle Eastern Market

Umedia to resell revolutionary Mojix STAR™ system
(Kuwait) – (October 3/2010)

Universal Media (UMedia), a specialized system integrator developing customized business solutions in the fields of Real Time Location Services (RTLS), ERP, Hardware Distribution, and e-Commerce, announced today an agreement with Mojix® to resell and provide system integration services for the Mojix STAR™ system, the revolutionary UHF passive RFID system that brings unprecedented levels of precision, scalability and return-on-investment to radio frequency identification applications. Under the agreement, UMedia will offer consulting, system integration services and support for Mojix products targeted to supply chain and asset management applications for customers in GCC and the Middle East specifically for entities in the Oil and Gas, Manufacturing, Logistics and Aviation sectors.

“We are excited to add to our RTLS offering by partnering with Mojix, the leading innovator in this field” said Sheikh Abdullah Al-Sabah, CEO of UMedia “Mojix RFID based RTLS Solutions enhances production cycles, inventory management and security controls that offer rewarding return-on-investment scenarios. Solutions that offer such qualities are always in high demand by enterprises in the region, especially in the prevailing economics conditions, as the positive impact on operations and profitability is instant”
“Mojix and Umedia are working together to bring the next generation of RFID enabled supply and asset management to the leading innovative enterprises in the region,” said Dr. Ramin Sadr, Founder and CEO, Mojix Inc. “We look forward to providing Mojix breakthrough solutions to our mutual customers.”

UMedia successfully implemented integrated business and supply chain solutions for a number of leading regional entities. Specialized in delivering tailored offerings that combine Real Asset Monitoring with fully integrated business intelligence and ERP solutions, UMedia clients include Kuwait Oil Company, KGL Logistics, LG Kuwait, Kuwait Foundation for the Advancement of Sciences, Habchi and Chalhoub, Group 4 and Auto Mak.

Developed by noted experts in deep space communications, the Mojix STAR™ system breaks through the economic and technical barriers to ubiquitous RFID deployment, enabling organizations to deploy a single, cost effective, EPC/ETSI/ISO standards based system to address the full spectrum of supply chain management and real-time location and asset tracking needs. Combining the latest advances in digital signal processing with an innovative architecture to expand RFID coverage by an order of magnitude, the Mojix STAR system delivers numerous “firsts” that radically change the face of UHF passive RFID deployments and extend RFID utility.

The STAR system enables organizations to realize greater benefits from passive RFID, and opens the door to ubiquitous visibility of goods and assets. A single Mojix STAR system handles multiple concurrent applications across an entire warehouse, retail complex, distribution center, transportation yard or other large contiguous space with a single point of data collection and management. These applications are not limited to traditional RFID tag reads, but can also include numerous other high-value functions in a passive ETSI-compliant RFID environment such as real-time location estimation and tracking, virtual fences and electronic proof-of-delivery. This in turn greatly extends the utility of passive RFID while allowing for even faster and greater returns on investment.

About Mojix
Headquartered in Los Angeles, Calif., Mojix, Inc. was founded in 2004 by a team of former JPL/NASA scientists and engineers with the vision of applying breakthroughs in deep space communications to exponentially refine the precision, reach and scope of RFID technology. The first in a game-changing new class of RFID systems, the Mojix STAR (SpaceTime Array Reader) system introduces capabilities orders of magnitude beyond conventional passive RFID offerings to enable economical, large-scale and high-volume RFID deployment. Mojix is privately held with funding from Oak Investment Partners, Red Rock Ventures and InnoCal Venture Capital. For more information, please visit www.mojix.com.

Mojix, Mojix STAR, Mojix eNode, Mojix eGroup, Mojix eLocation are registered trademarks of Mojix Inc. Copyright 2010 Mojix Inc. All rights reserved.